Why Mobile Commerce will Get Stronger in 2021 and Beyond

What is mobile commerce? M-Commerce for Mobile Commerce can be purchased at the palm of your hand from your palm hand, including mobile applications, virtual markets, and digital portfolio. M-Commerce can provide consumer marks, possibly the possibility of interaction with customers, and the deepest understanding of obtaining data from more complete customers. This seems to be looking at why the brand wants to incorporate mcommece into its strategy. M-Commerce is more than 20 years old, and technology evolved technology, mobile technology has changed our way of life, so it has a range of eCommerce.  Our smartphone always seems to be within reach, and we will determine our daily habits. Therefore, the trend of mobile commerce is evolving. During the last years, the behavior of consumer purchase has become unexpectedly, and in the future, mobile commerce will continue to prosper. By 2021, mobile commerce represents 73% to 59% of the e-commerce market worldwide in 2017. 79% of mobile users bought mobile devices online during the last six months. You must understand the latest mobile commerce trends such as the owner of the e-commerce store. Whether you use Shopify or another platform for online sales, you cannot ignore consumers of mobile devices. My inspiration to create this guide. We  studied and analyzed the latest trends in the electronic commerce, industry and reduced the scope of mobile commerce. In 2021, the following 10 trends are dominant.  Not only do we explain these e-commerce trends, but here I will provide the 2021 mobile commerce tips to help you adapt according to them.

1. Shopping through mobile applications

Has no secret to using your mobile device to buy consumers most online. M-Commerce has already been discussed on how to dominate the global participation of the e-commerce market. However, how people use those devices to go shopping is changing.

In 2019, 57% of US consumers UU used the mobile retail application for more information about the product.

Not to use the Internet browser, more than half of the US buyers UU. They went directly to the mobile application to meet their purchase needs. This is a game-changer to buy the owner of the store.

Yes, you must have a mobile website clearly. However, optimized e-commerce sites for mobile devices are already sufficient to succeed in this space.  2021 is the year of the application of mobile shopping. The start

, 85% of consumers take priority over mobile applications to mobile websites. Then, when building an application for your Shopify store, it already gave it something you want to have customers.

But that has not stopped there. Mobile purchasing applications become higher rates than mobile websites.

This is correct. Mobile application conversions are 157% higher than mobile web sessions. Please think about the number of dollars. If the conversion rate increases by 157%, how much money does your e-commerce business gain? The owner recognizes this trend and conforms accordingly. All reach the importance of directing mobile users. Therefore, it is a reason to build an e-commerce site request. The application is the future of mobile commerce growth. You must have an application in 2021 to maintain competitiveness. Build the application now places at the end of the Pioneer user category. But if you have too much time to make this decision, you will soon fall to your competitor.

2. It is not surprising that sales of smartphones and tablets are mobile shopping, and smartphone sales are dominant in 2021. Consumers are not only seen through the application. They are buying the average order value of the mobile application

However, mobile applications and mobile sites can be accessed from multiple devices. In most cases, mobile devices can be segmented into two categories. Smartphone and Tablet.

What devices do the most bought people have to buy more? Let's see the merchandise volume forecasts in 2021 by Business Insider.

Smartphones dominate this category so you can see. At the end of 2021, the smartphone is expected to $ 41.8 billion the smartphone and from the smartphone.

Smartphones will continue to control the sales of tablets in the future.  Based on these predictions, the sales volume of tablets is decreasing.

Here is a percentage of sales as a percentage of mobile phones as a percentage of tablet sales for five years:

•2018-2020-18.2%

• 2021-15.9%

• 2022- 14.8%

As the tablet trend is reduced, it means that the sales volume of the smartphone is increasing. These are devices used when consumers buying online.

This is important information for the e-commerce business. The methods that communicate with clients depend on the device you are using.

For example, when you create an app for the Shopify store, you can contact users of the app by sending them a push notification. These messages should contain real-time quotes based on factors such as location or behavior.

Push notifications about flash sales sent to a tablet will not be as effective as the same message sent to a smartphone. You may not see the message from the tablet immediately, but you will see the notification from the smartphone immediately. 4,444 smartphone users will become the main target of mobile commerce applications in 2021.

3. One-click order

In 2021, the shift to mobile app purchases will simplify the checkout process. Historically, ordering online requires a lot of information from consumers. Consider the conditions required to process transactions in an e-commerce store. Customer Name Credit Card Number Expired Credit Card Verification Number Shipping Address, Billing Address Email Address It is tedious to manually enter this information every time a customer wants to purchase an item online. From the point of view of the small screen of the mobile device, this is very inconvenient. This is one of the reasons why shopping cart abandonment rates are so high on mobile sites. 97% of mobile shopping carts are abandoned. But the mobile app, shopping cart abandonment rate is only 20%. How can that be? Both instances are from the same device. However, mobile apps have the lowest abandonment rate. The e-commerce, mobile application allows you to store customer information in your user profile. Therefore, when shopping, you don’t need to manually enter those cumbersome details every time. One-click ordering allows customers to place an order with one click and complete the entire checkout process. This is a win-win situation. As a business owner, your conversion rate will soar. But customers benefited because the pain points of purchase have been alleviated. They can find what they need directly from the mobile commerce application and purchase it in a few seconds. This is not all. Customers who buy from apps spend twice as much as customers who buy from desktop devices or mobile websites. One-click ordering actually eliminates the checkout process. Next year we will see more e-commerce companies implement this technology. Without a mobile app, you will not be able to do this. Therefore, the creation of e-commerce, mobile applications will be the first step in 2021 to adapt to this trend. 4,444 users can click directly on the product to buy, without having to open a new browser, navigate to your website, and search for the products themselves. Similar to our previous view, social commerce removes the pain points in the conversion process. Chapter Your customers use social media every day. It's easier to find them here rather than depending on them to navigate your website every day. Instagram is installed on your phone. This is the advantage of promoting e-commerce sales through applications. Are our trading positions valid? Absolutely. A recent study showed that brands that use Instagram for shopping benefit from 1,416% traffic growth and 20% revenue growth. As trade publications are still relatively new, I expect them to continue their upward trend in 2021. More brands will become popular and consumers will look to buy directly from social media posts.

5. Purchase by voice

Over the years, voice assistants such as Siri and Alexa have become increasingly popular. In addition, the use of voice search has also changed. In the beginning, people used voice search to search for weather-related problems. Or tell your smart speaker to play music. In 2021, voice search has penetrated the e-commerce trade. By 2022, voice purchases are expected to reach US$40 billion. This is more than the modest $2 billion in 2018, an increase of 1,900% in just four years. Considering that 40% of adults use voice search, at least once a day, this will have a significant impact on mobile commerce. 20% of searches on mobile devices is based on voice. How do consumers use voice search for online shopping? Let's take a closer look. Voice shopping chart 51% of people use voice commands to research products. 22% of people use voice search to make a buying. As for the functions that can be accomplished by voice assistance, we hardly touch the skin. As a Store owner, you need to keep this in mind when making critical business decisions. First, your website must be optimized for voice search. But you also need to plan your mobile application to support voice purchases. Even consumers without smart speakers can access voice search and voice assistance through their mobile devices. This is why voice shopping will have a profound impact on the mobile e-commerce trend in 2021.

6. Mobile chatbots

Chatbots have existed for decades. You may interact with chatbots in your personal life for many reasons. In fact, some of you may already use chatbot technology on your e-commerce website.

It is one of the best ways to provide customer service, and it is becoming more and more popular. Although chatbots have become a common part of life, it is surprising that they have not fully penetrated the mobile world. Most applications on the market today do not use chatbots, but this situation will change in 2021. Think about all the benefits of chatbots. If you already use robots on your website, you could benefit from it. Chatbot Advantage Table Please review this list carefully. If you use a chatbot in a mobile shopping app, what will happen here? Absolutely not. All the benefits of using chatbots on the web can be seamlessly transferred to the app. Therefore, it is only a matter of time before e-commerce store owners start adding chatbots to their mobile commerce applications. 54% of people said that if they can save time, they will always choose chatbots instead of human customer service. It’s not uncommon for customers need help when shopping online. If you have an e-commerce website, you already know it. Resolving these questions or issues as soon as possible will not only improve the customer experience, but also save you a lot of money. By 2021, mobile chatbots will be used more than ever to facilitate e-commerce transactions. The popularity of mobile business chatbots will continue to grow in the future.

How the COVID-19 pandemic is driving the rise of e-commerce

In terms of innovation, there may not be a more attractive industry than retail. Retail is one of the top areas ranked by O'Reilly's mature AI. When the COVID-19 pandemic forces people to stay indoors, retailers should try this. "The collapse of the last 12 months has led to a lot of forced adoption and forced experimentation." This has paid off in the rapid growth of e-commerce. The higher the lock, the higher the return on retail investment, which may not be surprising. Is this the positive side of the pandemic? Retail research and development accelerated during the pandemic. Although everything seems to be affected by the COVID-19 pandemic, few industries have been as directly and adversely affected as retail. Not only was the supply chain destroyed at the beginning of the pandemic, the shelves of the grocery store were empty, and the concept of physical retail was also challenged. Not surprisingly, in all the different industries affected by the epidemic, the retail industry has been forced to accelerate research and development.